Disclosure: This is a compensated campaign in collaboration with JOHNSON’S® Baby and Latina Bloggers Connect. All opinions as always are my own.
Like many families, when my bouncy baby girl came into the world many Johnson products lined our shelves at home. Nothing beats the smell of a baby after they’ll bathed using JOHNSON’S® Baby soap and shampoo. Since that time there has been some questioning about the ingredients in JOHNSON’S® products, and the folks over at JOHNSON’S® want to ensure all families know that the children and families that use their products matter to them, that’s why they’re taking a stand and change their product formulas – not because of safety, but for peace of mind.
With the arrival of their new products, they have launched the “Your Promise is Our Promise” campaign to show their commitment to mom and the promises they make their children. We all know life changes (for the better) when our children are born, being a mother still completely fascinates me and like other parents I’ve made many promises to my daughter over the years. Promises to ensure she knows she’s loved, that she knows Mommy is always there, that I’ll always protect her and encourage her, and do my best to provide for her. Promises I intend to follow-through with as long as I am able. Well JOHNSON’S® Baby also makes promises so moms don’t have to worry about the products they use on their little ones.
In addition to the new products, a “One Promise” video (below) has also been created to show JOHNSON’S® commitment to the families that use their products. This inspiring video brings different walks of life together to build an origami stork mobile, symbolizing the delivery of their promise to always listen to their consumers. The concept dates back to a Japanese legend of folding 1,000 origami cranes resulting in a wish granted and a promise fulfilled, which is thought to be a labor of love.
The reformulated JOHNSON’S® Baby products was their labor of love for parents and babies. Storks were used in the video because they represent the delivery of babies, and the hopes and promises of families.
Be on the lookout for their seven newly reformulated JOHNSON’S® Baby products:
- JOHNSON’S® Baby HEAD-TO-TOE® Wash
- JOHNSON’S® Baby Lotion
- JOHNSON’S® Baby Shampoo
- JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
- JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
- JOHNSON’S® Baby Shampoo with Calming Lavender
- JOHNSON’S® Baby Soothing Vapor Baby Bath
Have you used JOHNSON’S® Baby products with your family? If so, would you consider purchasing one of their new products?